CRED NPM

06/11/2024

Key Learnings

• To be successful in switch you need a deep understanding of the:

• Unmet need (Benefit not a specific criteria for switch under the medicines directive but is needed)

• Consumer journey to treat as Rx and as OTC

• Safety profile of the product

• OTC/Pharmacy environment

• Engage with Health Authorities – listen to their concerns and seek to address them • Engage with HCPs/Experts – learn from them how to optimise your product proposition and OTC model, they have deep insights into the patients you are aiming to treat

• Don’t be scared to challenge the status quo

The Organisation for Professionals in Regulatory Affairs

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