CRED NPM

05/11/2024

Internal

The switch is not just about product access, but also health education & patient empowerment to manage their health.

The Organisation for Professionals in Regulatory Affairs

11

Internal

Success in promoting self-care

• Creation of a GSL packaging to empower patients to safely self-select and treat

• Development of educational support materials for pharmacists and consumers, leading to increased engagement with self-care (as evidenced through social media)

• Allevia brought 50% of new shoppers to the category and drove 83% of the OTC Allergy category growth in 2022

Continuous empowerment of people to take health into their own hands through self-care

The Organisation for Professionals in Regulatory Affairs

12

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