CRED Practical Document Writing and Management

Trade marks – registered or not?

What is the difference between TM and ® after a brand name?

TM is an expression of intent for a Trade Mark ● Does not require registration ● May indicate that a registration application has been made ● Does not convey legal rights ® denotes a registered trade mark ● Provides legal protection in each country with a registration ● It can be an offence in some markets to use ® without a registration

Companies may choose to use TM when they are entitled to use ® ● For example, packaging for multiple countries where not all are registered