CRED Successful and Skilful Communications 2025
The WEB for regulators/ gate-keepers
Typically regulators
• See themselves as the guardians of public health • Hold the upper hand: • these are “the rules” • can demand what they perceive is necessary • So never hold a discussion without considering what they want from you and what they need to achieve e.g. • Fees – your company could go to another authority instead to be RMS • Role in providing worthwhile or even vital regulated products to citizens
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For every interaction
• Go in with knowledge of any relevant political context • Be ready to read between the lines • Listen openly. We have two ears and one mouth, which means we should listen twice as much as we speak Listening is not just waiting your turn to speak • Regulators/ gate-keepers usually forthcoming about want they want
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