Module 17 2024

03/12/2024

Unfair Commercial Practices Directive

The Organisation for Professionals in Regulatory Affairs

TOPRA MSc Module 17

5

Misleading and Comparative Advertising Directive

Bans misleading advertising

•

• Sets rules for comparative advertising:

not misleading

•

• same needs / same purpose

• material, relevant, verifiable* and representative features

• does not discredit or denigrate

• does not take unfair advantage

• does not present goods or services as imitations or replicas

• does not create confusion

The Organisation for Professionals in Regulatory Affairs

TOPRA MSc Module 17

6

3