Module 3 2019

Know Your Target Market - 3

➢ Choice of materials and religious/cultural acceptability (e.g. pork products and Muslims) ➢ Look at the competition! o May not be sensible to develop a lyophile in a vial if the competition is a liquid in a pre-filled syringe & autoinjector for patient administration o Large tablets/capsules and/or many per day for the correct dose are not patient friendly ➢ Ignore specific dosage forms for children at your peril

12