Module 6

03/10/2024

Social Media Guidance

• PMCPA have issued a supplementary guidance to the Code on Social Media (2023)

• Helpful hints on what may be acceptable

• Clear concern regarding promotion of unlicensed products or POMs to the public • Use of influencers is treated as other consultants but requires careful attention • could be acceptable if influencer lives with a condition to support a disease awareness campaign

The Organisation for Professionals in Regulatory Affairs

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Social Media Guidance

• Completed complaint case example (AUTH/3431/11/20)

• Allergan committed to Social Media policy training of UK employees

• Company was publicly reprimanded

The Organisation for Professionals in Regulatory Affairs

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