Module 6

03/10/2024

Conclusion

• Promotion of POMs is a multifactorial, complex process

• Rarely are reviews black and white

• Consider the wider scope beyond the actual material

• Who is the audience?

• Is it balanced?

• What is the overall impression of the piece?

• UK situation is an example of overarching principles applied in other countries

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Learning Outcome

• Gain an understanding of the international

constraints on promotion of pharmaceuticals and

prescription only medicines (POMs)

• Experience the regulatory review of promotional

materials by applying the key provisions and controls

for advertising ( case study – after break )

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