Module 6

02/10/2024

Key Collaboration and Communication Plans

The Organisation for Professionals in Regulatory Affairs

Lecture 1: Part 1 – Develop and Shape the Brand

37

Key Collaboration and Communication Plans Key considerations

The Patient is a key customer in defining and shaping the brand.

Engaging with patient groups

Understand the needs of patients

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• Practicalities of disease management e.g. pain management for cancer patients

• Raise awareness, carefully (e.g. via educational campaigns)

Well informed patients

• Increased transparency: Disease help lines, clinical trial websites, charity groups, GP consultations, published CSRs.

• Educational materials to enhance their understanding of the drug development process

• Patient leaflets and communications, readability of leaflets

The Organisation for Professionals in Regulatory Affairs

Lecture 1: Part 1 – Develop and Shape the Brand

38

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