Module 6

04/10/2024

79

Factors to consider • Time to market

• Data exclusivity

• Competitive labelling

• Professional support

• Unique selling point (USP)

The Organisation for Professionals in Regulatory Affairs

79

80

WHAT?

• What is the main purpose of the switched product?

● - decide your USP early

● - and keep it simple

❑ Develop your “strap line” ❑ e.g. “fast effective pain relief”

The Organisation for Professionals in Regulatory Affairs

80

40