Module 6

04/10/2024

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Your switch strategy MUST include:

• Your advertising and promotional strategy

● There is no point in switching a product that you can’t then promote and sell

● … or the consumer doesn’t understand

The Organisation for Professionals in Regulatory Affairs

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• … WHAT IS GOING ON IN THE POLITICAL ARENA AT PRESENT? ● Understand the regulators’ position ● Develop your justification arguments with an awareness of this ● Use industry support and guidance ❑ Never underestimate the importance of lobbying with help from… ❑ AESGP ❑ Other national trade associations

• Consider local regulatory agency initiatives

The Organisation for Professionals in Regulatory Affairs

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44