Module 6

04/10/2024

109

Comparisons.. Europe

• Brand names – only usable with permission.

• No hanging comparisons ● Works faster ● Works better ● Lasts longer (than WHAT?!!)

The Organisation for Professionals in Regulatory Affairs

109

110

Superiority claims

• As long as they can be substantiated ● Direct comparative tests

• Nothing works faster than…. ● OK – providing you have the data ❑ AND…. are prepared to be challenged.

The Organisation for Professionals in Regulatory Affairs

110

55