Module 6

02/10/2024

MSc Module 6: Regulatory Strategy; From Development to the Market Place

Developing the Brand and Shaping its Market Place Part 1

Vina Mistry

Independent Regulatory Consultant: Pharmistry Consulting Ltd

The Organisation for Professionals in Regulatory Affairs The Organisation for

Professionals in Regulatory Affairs

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Learning Outcomes

PART 1

• Key strategic regulatory considerations when defining and shaping a brand throughout the development stages. • To recognise the needs of marketing colleagues in defining and shaping a successful brand throughout the development stages to prepare its place on the market.

PART 2

• Key considerations in maintaining and extending brand awareness

• The input of the regulatory representative in shaping a successful product through to life-cycle management

The Organisation for Professionals in Regulatory Affairs

Lecture 1: Part 1 – Develop and Shape the Brand

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