Module 6

02/10/2024

Key Marketing Considerations and Constraints Whilst defining and shaping the brand

The Organisation for Professionals in Regulatory Affairs

Lecture 1: Part 1 – Develop and Shape the Brand

5

Key Marketing Considerations From development stages to the market place

Post Launch Marketing

Market Research

Clinical Studies

Regulatory Approval

Product Launch

Considerations from Development to the Market Place

Provide background on market and product potential

Input into clinical development program Define target product profile Define competitors and market landscape

Input on product Labelling

Finalise launch strategy

Monitor perform of launch and sales Adjust strategy and tactics Sequence promotion in accordance with licence obligations Manage product life cycle / future

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Define launch plans

Finalise pricing

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Develop market positioning and branding

Finalise promotion and advertising materials and branding Implement launch plans Finalise field sales plans

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Develop clinical strategy

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changes to the licence or label

The Organisation for Professionals in Regulatory Affairs

Lecture 1: Part 1 – Develop and Shape the Brand

6

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