Spring Intro 2023

Packaging similarity

Packs are often stored ‘end on’ in pharmacy and it is recommended that colour differentiation is extended to the side and end panels of packs, to aid accurate identification.

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Back of pack

• Leave space to accommodate pharmacy label (70 x 35mm)

• Present product name and strength above pharmacy label area. Feedback from pharmacists indicates this is useful during their checking procedure

• Consistent placement of text helps patient navigate the information presented

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