Spring Intro 2023

Design and layout (1/5)

Guidance published in Always Read The Leaflet

Writing style: • Short sentences • Simple words, few syllables • Bullet preferable to long paragraph

Font: • Easy to read • Large as possible • Avoid italics , underlining and WIDESPREAD USE OF CAPITAL LETTERS

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Design and layout (2/5)

Design: • All text horizontal • Spacing and alignment of text • Contrast between text and background • Column format

Headings: • Help navigation • Consistent placement • Must stand out

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