CRED Successful and Skilful Communications 2025

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FACTORS OF INFLUENCE

INFLUENCE You would use influencing skills with another party when you want them to: • buy into/commit to your idea/proposal • change their view/behaviour/ position/opinion/attitude • help/support you/do something for you • agree, say “yes” to your proposal

NEGOTIATION You would use negotiation skills when: • You and they have something to offer one another • You and they can and want to trade/reach a deal • You and they want to move towards an agreement and work together on a common goal

Four Qualities of Influential People!

Connection

Credibility

Flexibility

Energy/Drive

KEY STAGES OF INFLUENCE

1. Prepare your case and then theirs.

2. Create the space/time

3. Set the context - Establish a need

4. Push/pull

5. Gain agreement (to principle and to action)

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