CRED Successful and Skilful Communications 2025

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PRESENTATION: PLANNING & STRUCTURE

Introduction

Main Points

Questions

Summary

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IMPACTFUL INTRODUCTION

Write the introduction after you have prepared the main points.

Here are some things you might want in your introduction:

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Attention grabber

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Subject/main message What’s in it for them?

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Who us, who me and why me?

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Timings

❑ Headlines/overview of what we’ll be covering ❑ Ground- rule for questions e.g. “at the end please”

ENGAGING THE MIND OF THE AUDIENCE

❑ When presenting, it is essential that you step into the other person’s world (frame of reference) – we like people who are like us as we experience familiarity. ❑ The word “you” and “your” are the two most

influential words in the English language. If you find yourself sa ying “I” a lot, you may lose your audience . ❑ Speak their language. ❑ Fit your solutions to their plans/objectives/needs/problems. ❑ Empathy is a great rapport and relationship builder. It gives you a better understanding of another person and why they do the things they do. ❑ Involve the group wherever possible (and where appropriate). Ask questions that make them feel involved. Ask for input.

❑ Get the audience doing something that is relevant to your content. ❑ Break the audience into subgroups to discuss an issue/question. ❑ Tell them the benefits to them. ❑ Give examples of what you are talking about. ❑ Refer to members of the audience (where appropriate).

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