Module 17 2024

03/12/2024

Industry Codes

The Organisation for Professionals in Regulatory Affairs

TOPRA MSc Module 17

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• ABHI Code of Ethical Business Practice (July 2019) Sector-Specific Advertising Regulation

MedTech Code of Ethical Business (March 2022)

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• Focus mainly on interactions with HCPs, e.g.:

Implements MTE Code

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• ABHI Guidelines on Advertisements & Promotions addressed solely or primarily to Healthcare Professionals

• Provision of educational & promotional items

Fills a regulatory ‘gap’ in:

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• Provision of demos and samples

• CAP Code which excludes ‘marketing communications in media addressed only to

• Third party educational events

medical, dental, veterinary or allied practitioners, that relate to those practitioners' expertise’

• Grants & charitable donations

• UK implementation of EU general advertising law without any private law right of action for companies in the UK

• Consultancy agreements & research

The Organisation for Professionals in Regulatory Affairs

TOPRA MSc Module 17

22

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