Module 17 2024

03/12/2024

ABHI Code – key points

• Broadly as per the CAP Code, but a few important differences:

Hanging comparisons

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• Paying HCPs to give testimonials

• Obligation to provide substantiation to competitors

No off-label promotion

•

• No use of “safe” without qualification

• “New” – max 12 months (as per ASA guidance)

• Typical outcomes only (also good practice in consumer ads)

• Light-touch remedies – though some financial penalties available

The Organisation for Professionals in Regulatory Affairs

TOPRA MSc Module 17

23

Online: Social Media and websites

The Organisation for Professionals in Regulatory Affairs

TOPRA MSc Module 17

24

12