Module 6

04/10/2024

Risk Communication – Strategy (1)

More about planning than about acting, while asking 6 questions

1. To whom do I want to communicate?

4. When do I want to communicate?

HCP, Patients, Regulators, Media

Proactive/Reactive?

2. Why do I want to communicate?

5. What are the most appropriate mechanisms for effective communication? Professional media, mailshots, websites etc. 6. How can the appropriate message get across? Which medium, website, PR, social media?

Protection of public health, informed decision-making

3. What do I want to communicate?

General, specific, HCP

The Organisation for Professionals in Regulatory Affairs

Issues Management or Managed by Issues?

29

Risk Communication (2)

There are basic Communications Rules

Truth, like a medicine, requires a proper dosage

Tell The Truth …….…..and tell it fast.

• A dose that is too weak doesn’t produce any effect, and reduces the confidence that the patient has in his doctor.

• A dose that is too strong brings on worrying symptoms.

The Organisation for Professionals in Regulatory Affairs

Issues Management or Managed by Issues?

30

15