Module 6

04/10/2024

Risk Communication (3)

Potential barriers to effective communication

• Insufficient, uncertain and changing information

• Communicators overestimate what others know

Lack of comprehension

•

• Communicators overestimate how effectively they communicate

• Intuitions about how best to provide information do not always lead to comprehension

The Organisation for Professionals in Regulatory Affairs

Issues Management or Managed by Issues?

31

Risk Management Tools – identify a team

Issues Management Team

Core Players

Good communications

•

•

RA for Product Related Issues

Should be ACE

•

•

• A greed, C onsistent and E thical messages • Should be directed at Defined Audiences • Needs an awareness of Public Relations management and Risk Communication

Regular meetings

•

Collect and analyse information/advice

•

Risk Management Strategy

•

Proposed steps/ Controls to handle the Issue

•

Scenario planning

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• Allows rapid response in a crisis

The Organisation for Professionals in Regulatory Affairs

Issues Management or Managed by Issues?

32

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